2017 Cushion Range

So I’ve been working super hard over the last few months to develop some new products – here’s the first four completed designs, digitally printed and made into cushions. I’m thinking of branching out and making other products using these designs, such as tote bags or wall hangings. Let me know what you would like to see!

DSCF2935Vintage inspired Aberystwyth Town Map, Navy or Black Back

DSCF3266Cardiff North Vintage 1960s Inspired Embroidered Map, Red back

DSCF3689Queensway London Street Sign Design Cushion, Red back.

DSCF3764Wales Natural Forms Map Cushion, Organic Green back

All of these are available on Etsy and in my new Depop store!


Check out my new de – stash items on Instagram and Etsy now!

destash1 destash2 DSC_0063




Hi and Happy New Year!

Hopefully everyone had as relaxing a Christmas week as I did, lots of food and video games for the most part!

I had a great time in the busy run up to Christmas, selling at two markets, Penarth’s Handmade Market at the Paget Rooms and the Cardiff Etsy Made Local market at the Tramshed. Both were great fun, the Tramshed market was a resounding success with loads of people coming to see us and most importantly spend their hard earned cash on fantastic bespoke gifts! I ran completely out of business cards. This is the only photo I have from the day, because I was so. Freaking. Busy!market

Something that really hit me this Christmas season was just how much I appreciate people! Its very easy in the world of social media, to get bogged down in depressing news stories, ridiculous pointless arguments and unnecessary nastiness. But I did find, and it should come as no surprise, that people in reality, are very nice!  The markets I sell at at Christmas are really the only time I confront total strangers in a direct and consistent way, getting to talk to all sorts of people and my introverted personality makes this a massive challenge each year. But I find it so rewarding, its still absolutely worthwhile. So thanks to all the lovely customers I met at the Tramshed, you restored my faith in humanity!

So what can you expect from Stitch City in 2017? Well I hope that I’ll be improving and revamping things, starting with a destash which I’m going to be posting on Instagram before listing on Etsy, so follow me on there to get first dibs!

There are going to be a one or 2 new product lines in the shop and I’ll be getting rid of some old ones (keep an eye on my Clearance section!).

My overall plan is to make the shop a 3 part project – 1. Stitch City embroidered products – 2. Recycled Paper – 3. Recycled Fabric. Defining all my makes to fit into one of these 3 categories will (I hope!) help to keep me focused on my best, and most relevant product lines rather than doing what I’ve done so many times and spiral off into making things that don’t really make any sense for Stitch City! I actually read this useful article today on the Etsy blog, and I think I’m beginning to take all of these points more seriously, especially the one about keeping your brand consistent, which is something I feel I’ve always had trouble with.

It’s that time again…

Not Christmas… Christmas Market time!

I’m only selling at 2 markets this year, I guess due to having a “proper” job for the past year, I’ve had a bit less time for Stitch City, so I wasn’t as proactive in getting all my Christmas stuff sorted early! But that’s not to say I haven’t been working hard to develop some new stuff for the Xmas season!

Flyer Design by Kelly King

Flyer Design by Kelly King


Next Friday is Penarth’s Handmade Market Evening Special at the Paget Rooms. A great opportunity to hop in on your way home from work, have a browse and buy some fantastic gifts from a wonderful range of sellers!


And this year the very exciting Etsy Local markets are rolling out around the country, and in South Wales we have our very own! On December 4th some of the best Etsy-ers around will be at the Tramshed in Cardiff selling our wares. You can see a list of who will be there on the Cardiff & Valleys Etsy team site here.

Essential Sewing Kit


I thought for this post that I would do another bit of a guide, the last one was so fun! I have developed an insane collection of sewing materials over the years but here I would like to focus on my essential stitching supplies, that have stayed the same, in the same little lunchbox for almost 10 years now!


sewingbox21. Wooden Frame – I always have one of these to hand for embroidery work, especially stitching typography onto maps and creating filled areas.

2. Pins – And handmade pincushion (I’m selling loads of these in the shop!)

3. Un-picker – Must have.

4. Swiss army knife – Bit odd, probably not totally necessary but its SO HANDY to have a tiny set of tweezers for close work and bottle opener for prising stuff, also the tiniest pair of scissors which are perfect for finishing and tidying up small embroidery projects. There is also a pretty deadly looking knife in there but that’s not so useful for embroidery….

5. Black thread – I use black thread in so many, if not all projects so I have a huge supply, I have a 5000m reel which I’ve been working through for some time and I’m almost out…

6. Ikea pencil – Of course!

7. Colour Embroidery threads – Usually DMC but I tend to accumulate them from all over the place, so some are not such good quality. I don’t buy black because I use SO MUCH of it that I just immediately run out, hence the 5000m reel…

8. Stork Scissors – The jewel in the crown! These are one of my favourite things that I own. My boyfriend bought them for me after discovering this amazing company, Ernest Wright and Son, who hand make scissors! These are hand made!!! They are so super sharp and have a great weight to them that makes you feel their amazing quality. I know its mad, I never thought I could care about scissors this way, previously I only ever used those cheap 3 packs from Ikea ( to be fair they’re pretty good!) But these are AMAZING. Check out Wright and Son – http://www.ernestwright.co.uk/

9. Needles in a needle case – I never really thought about using a needle case either, up until my mum bought me this great hand made one from Pocket Pirate (http://thepocketpirate.com) made from felt fabric and leather. It is so useful, and I really don’t lose needles at the same rate I used to!